Experiential

Canada Goose

Project ATIGI

Objective

Introduce to NYC fashion press and influencers a special line of Canada Goose parkas hand stitched by Inuit sewers.

Execution

A unique launch event in NYC that surrounded 10 of these incredible creations in the sights, sounds and stories of the high north.

Value

Huge influencer success story with big buzz generated in the notoriously unimpressible New York fashion scene.

No items found.
No items found.