Build trust and inspire play.
The winning feeling is absolutely unique to each of us. We created an always on campaign that used real OLG lottery winners in fun experiments to try to replicate what those incredible moments felt like.
Early research indicates a +142 recall score versus category norms. Strong recall and brand link, with strong motivation, also noted.
The winning feeling is uniquely personal and difficult to describe. Instead of using words, we used real OLG lottery winners to try and replicate what that moment must have felt like.
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