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Ontario Lottery and Gaming

You Play You

Objective

Execution

Value

YOU PLAY YOU IS THE NAME OF THE GAME AT THIS ONLINE CASINO

The online casino category in Ontario is extremely oversaturated. So, how did we help OLG.ca stand out in a market with 65+ competing brands that offer the exact same product? We developed a new creative platform that separated OLG.ca from the typically boisterous online casino advertising hype. You Play You has ushered in a sense of chill authenticity for the brand by connecting with real people that just want to enjoy their “me time” on their own terms.  

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Introducing the plus side of sports betting