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EQ Bank

House Rich

Objective

Execution

Value

WHEN YOUR HOUSE IS RICH, YOU ARE TOO

We helped Equitable Bank connect with Canadians who are stressed about their future retirement outlook. With our audience commonly being advertised to in an overly sterile and matter-of-fact way, we wanted to address their fears in a supportive and relatable yet humorous way, to help take the edge off such a serious topic. Viewers fell in love with the talking house and Equitable Bank became known as the glue that keeps homeowners and their homes together. Reverse mortgage inquiries increased 100% since launch. 

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