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Introduce to sports bettors a very new, fully digital version of the old, familiar PRO-LINE brand – PROLINE+


A digital first campaign designed to mark the arrival of the new online betting platform, PROLINE+. From big, bold video built to build buzz to more tactical messaging around the specific new reasons to play, the campaign goes right at perceived barriers to play.


Campaign is newly in market.

A New Digital Platform With Champion Team Swagger

The floodgates of outside sport wagering competitors were now open, and Proline was about to launch their new digital betting platform Proline+.

We introduced a bolder, more competitive Proline presence. Through a future-first design aesthetic, the facelift helped transform the vibe of the brand from analogue to digital and from your sports buddy to a competitive player.

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Introducing the plus side of sports betting