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Proline

PROLINE+

Objective

Introduce to sports bettors a very new, fully digital version of the old, familiar PRO-LINE brand – PROLINE+

Execution

A digital first campaign designed to mark the arrival of the new online betting platform, PROLINE+. From big, bold video built to build buzz to more tactical messaging around the specific new reasons to play, the campaign goes right at perceived barriers to play.

Value

Campaign is newly in market.

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Introducing the plus side of sports betting