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Proline

PROLINE+

OBJECTIVE: Introduce to sports bettors a very new, fully digital version of the old, familiar PRO-LINE brand – PROLINE+
EXECUTION: A digital campaign designed to build anticipation, and sign ups, for the new platform, as it approaches it’s opening day. Each execution speaks to at least one of the plusses the sports bettor will enjoy when they play on the Plus Side. VALUE: Campaign is newly in market.
A New Digital Platform With Champion Team Swagger

The floodgates of outside sport wagering competitors were now open, and Proline was about to launch their new digital betting platform Proline+.

We introduced a bolder, more competitive Proline presence. Through a future-first design aesthetic, the facelift helped transform the vibe of the brand from analogue to digital and from your sports buddy to a competitive player.

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Introducing the plus side of sports betting