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Jack Daniel's

Whiskey & Ink

Jack Daniel’s is a brand built on legendary stories. From the man himself to the unchanged 150-year-old process to the countless stars that have enjoyed the product, this is a brand that has tales to tell. The NBA is also a league of stories and of history. The way many of these stories are expressed in this league is through tattoo art. The players carry their personal and team history on to the court every game. But nobody was telling these stories.
Sponsorship Activation That’s More Than Skin Deep

To help launch Jack Daniel’s North American sponsorship of the NBA, we found a connection that linked players, fans and the brand.

Tattoos became our storytelling canvas, transforming an age-old symbol of independent spirit into a Jack Daniel’s experience like no other. 7 basketball player stories, exploring their journey of commitment, perseverance, challenge and achievement.

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