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Jack Daniel's

Whiskey & Ink

Jack Daniel’s is a brand built on legendary stories. From the man himself to the unchanged 150-year-old process to the countless stars that have enjoyed the product, this is a brand that has tales to tell. The NBA is also a league of stories and of history. The way many of these stories are expressed in this league is through tattoo art. The players carry their personal and team history on to the court every game. But nobody was telling these stories.

Objective

To announce Jack Daniel’s partnership with the NBA in Canada.

Execution

An influencer and PR event that brought two iconic brands together through the shared language of tattoos.

Value

Instant brand credibility in a new sporty space. Big social buzz amplifying out from the event.

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