To announce Jack Daniel’s partnership with the NBA in Canada.
An influencer and PR event that brought two iconic brands together through the shared language of tattoos.
Instant brand credibility in a new sporty space. Big social buzz amplifying out from the event.
To help launch Jack Daniel’s North American sponsorship of the NBA, we found a connection that linked players, fans and the brand.
Tattoos became our storytelling canvas, transforming an age-old symbol of independent spirit into a Jack Daniel’s experience like no other. 7 basketball player stories, exploring their journey of commitment, perseverance, challenge and achievement.
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