The HIVE INC Advertising Agency's Logo in Black.

Jack Daniel's

Whiskey & Ink

Objective

To announce Jack Daniel’s partnership with the NBA in Canada.

Execution

An influencer and PR event that brought two iconic brands together through the shared language of tattoos.

Value

Instant brand credibility in a new sporty space. Big social buzz amplifying out from the event.

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Introducing the plus side of sports betting