The HIVE INC Advertising Agency's Logo in Black.

Jack Daniel's

Whiskey & Ink


To announce Jack Daniel’s partnership with the NBA in Canada.


An influencer and PR event that brought two iconic brands together through the shared language of tattoos.


Instant brand credibility in a new sporty space. Big social buzz amplifying out from the event.

Sponsorship Activation That’s More Than Skin Deep

To help launch Jack Daniel’s North American sponsorship of the NBA, we found a connection that linked players, fans and the brand.

Tattoos became our storytelling canvas, transforming an age-old symbol of independent spirit into a Jack Daniel’s experience like no other. 7 basketball player stories, exploring their journey of commitment, perseverance, challenge and achievement.

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