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Canadian Olympic Committee

Brave Is Unbeatable

Shining the spotlight on what we don’t see

At a time when Canadians are feeling it’s harder than ever to attain their goals, we created a new brand platform for Team Canada to show what’s possible through the power of perseverance.  

Partnering with Canadian Olympic Committee and CBC/Radio-Canada, we uncovered that every Team Canada Athlete has a personal story of adversity that we don’t see; and through their bravery overcame. We spotlighted these human stories – with the help of Canadian icons Celine Dion and Michael J. Fox – to inspire every Canadian facing adversity in their own lives.

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Introducing the plus side of sports betting