At a time when Canadians are feeling it’s harder than ever to attain their goals, we created a new brand platform for Team Canada to show what’s possible through the power of perseverance.
Partnering with Canadian Olympic Committee and CBC/Radio-Canada, we uncovered that every Team Canada Athlete has a personal story of adversity that we don’t see; and through their bravery overcame. We spotlighted these human stories – with the help of Canadian icons Celine Dion and Michael J. Fox – to inspire every Canadian facing adversity in their own lives.
