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Ontario Lottery and Gaming

Chatham Plays On

Objective

Showcase OLG’s commitment to Ontario communities in an authentic, tangible way in partnership with Major League Baseball.

Execution

A digital innovation campaign designed to honour The Chatham Coloured All-Stars, the first all-Black team to win an Ontario Baseball Association Championship in 1934. To keep this historic team’s memory alive, the original 13-man roster was rebuilt in baseball’s most popular video game—MLB The Show 22.

Value

Ontario baseball fans can now connect with this historic team in a modern and meaningful way.

A Legendary Idea For A Legendary Team

The 1934 Chatham Coloured All-Stars became Canada’s first all-Black team to win the OBA Championship. Despite making history, they continued to be shut out of the Canadian Baseball Hall of Fame.

To keep their memory alive for future generations we brought the entire roster back to life in baseball’s biggest video game—MLB The Show 22. The first to make an historical sports team playable in a video game.

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