To bring the Jack Daniel Distillery experience to the next generation of Canadian drinkers.
Sponsorship strategy anchored in a custom mobile experience designed to bring the brand stories to life at major festivals across Canada.
+34.6% 3YR CGAR growth in recruitment with over 266K next generation whiskey drinkers served.
Core to the Jack Daniel’s brand is their distillery in Lynchburg, Tennessee, where every bottle of Jack is still made. We created a little piece of Jack Daniel’s heaven that would serve as our home away from home at music festivals and cultural events across Canada.
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