Experiential

Jack Daniel's

Lynchburg Live

Objective

To bring the Jack Daniel Distillery experience to the next generation of Canadian drinkers.

Execution

Sponsorship strategy anchored in a custom mobile experience designed to bring the brand stories to life at major festivals across Canada.

Value

+34.6% 3YR CGAR growth in recruitment with over 266K next generation whiskey drinkers served.

No items found.
No items found.