To bring the Jack Daniel Distillery experience to the next generation of Canadian drinkers.
Sponsorship strategy anchored in a custom mobile experience designed to bring the brand stories to life at major festivals across Canada.
+34.6% 3YR CGAR growth in recruitment with over 266K next generation whiskey drinkers served.
Core to the Jack Daniel’s brand is their distillery in Lynchburg, Tennessee, where every bottle of Jack is still made. We created a little piece of Jack Daniel’s heaven that would serve as our home away from home at music festivals and cultural events across Canada.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
