The HIVE INC Advertising Agency's Logo in Black.

EQ Bank

Second Chance (Quebec)

Get a second chance at your first bank account

EQ Bank agreed that it was essential to connect with Quebec based on a discovered fact, namely that 71% of Quebecers aged 18-35 still use the same bank account opened by their parents when they were in primary school.

We teamed up with the mother-daughter duo Diane Lavallée and Laurence Leboeuf in addition to playing on a joke well anchored in the collective imagination to demonstrate the sincerity of the bank in its desire to forge authentic and lasting ties with the Quebec community.

No items found.
No items found.
No items found.

Introducing the plus side of sports betting

//