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Fries vs Everything

OBJECTIVE: Re-establish McCain as the undisputed French-fry leader in Canada. EXECUTION: Television, OLV and Social campaign that got Canadians declaring – “I kinda just want fries”. VALUE: Share loss dating back to 2019 was reversed as Canadians remembered just how irresistible McCain fries are.
A Potato Provocation

How do you reverse share loss when you’re already the category leader? You boldly claim superiority against any and all newcomers.

Fries vs Everything – A campaign that re-established McCain as the undisputed french-fry leader in Canada.

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