Re-establish McCain as the undisputed French-fry leader in Canada.
Television, OLV and Social campaign that got Canadians declaring – “I kinda just want fries”
Share loss dating back to 2019 was reversed as Canadians remembered just how irresistible McCain fries are.
How do you reverse share loss when you’re already the category leader? You boldly claim superiority against any and all newcomers.
Fries vs Everything – A campaign that re-established McCain as the undisputed french-fry leader in Canada.
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