Break Canadians of their apathy towards big banks, who take more than they give.
We surfaced decades of frustration Canadians have towards the big banking system. Enough take, it’s time to make. Video, out-of-home, online and Spotify ads leaned into the pain-points around the rising cost of living, while positioning EQ Bank’s better banking benefits as a chance for people to Make Bank.
We helped Canadians navigate the world of Canadian banking at a time when getting it right was more important than ever.
Meet EQ Bank. The bank for people who are fed up with a world that feels like it’s designed to take from them. By surfacing decades of frustration, we created big brand attention and acquired new customers within a category dominated by big banks in Canada.
Less Take, More Make. A bank who finally enables you. A bank for Makers looking to maximize their unlimited potential.
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