Break Canadians of their apathy towards big banks, who take more than they give.
We surfaced decades of frustration Canadians have towards the big banking system. Enough take, it’s time to make. Video, out-of-home, online and Spotify ads leaned into the pain-points around the rising cost of living, while positioning EQ Bank’s better banking benefits as a chance for people to Make Bank.
We helped Canadians navigate the world of Canadian banking at a time when getting it right was more important than ever.