Activation

Heineken

Heineken

Objective

To increase brand relevance, credibility and consumer/trade relationships at the point of purchase.

Execution

A highly knowledgeable team of Hive Brand Ambassadors activating in trendsetting bars in core cities sharing brand stories, rituals & samples with customers and consumers all year long.

Value

Dramatic new Heineken, Strongbow & Moretti draught activities in key urban locations – Toronto, Vancouver, Calgary & Montreal generating online buzz across social channels and volume increases across bars and restaurants.

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