Activation

Jack Daniel's

Tennessee Apple

Objective

To bring to life the launch of Jack Daniel’s new Tennessee Apple Whiskey across on and off-premise establishments across 15 US states.

Execution

A dedicated team of HIVE promotional specialists supporting new brand listings with a focus in major markets like New York City, Chicago, Houston and Las Vegas.

Value

Over 500 accounts and more than 33,000 target consumers introduced to the wonderful world of Jack Apple.

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