For the launch of Jack Daniel’s Tennessee Apple Whiskey, also known as Apple Jack, we developed a nation-wide program in the U.S. to promote sales and awareness. With a focus in dense markets near city centres, like Las Vegas, Houston and New York City, our team created unique on and off-premise events for each area and its audience. The campaign included sponsorships, feature placements and new account development. The program effectively reached over 230 accounts and over 33,000 target consumers.
