EQ Bank needed our help enticing young Canadians to switch banks. We discovered that 71% of Canadians aged 18-35 still use the bank account their parents signed them up for as kids. This means they’ve been paying sky-high bank fees their whole lives.
We teamed up EQ Bank with father-son duo Eugene and Dan Levy to spotlight this problem and give Canadians a second chance at their first bank account.
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