We helped Equitable Bank connect with Canadians who are stressed about their future retirement outlook. With our audience commonly being advertised to in an overly sterile and matter-of-fact way, we wanted to address their fears in a supportive and relatable yet humorous way, to help take the edge off such a serious topic. Viewers fell in love with the talking house and Equitable Bank became known as the glue that keeps homeowners and their homes together. Reverse mortgage inquiries increased 100% since launch.
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