Content

Ontario Power Generation

Water Safety

Objective

To educate Ontario anglers on the dangers of fishing near Hydro Dams.

Execution

The introduction of a Smokey The Bear style spokes-beaver with an important story to share.

Value

Made an often-ignored message much harder to ignore with breakthrough creative and a 2 minute film that 63% of viewers chose to watch in full.

No items found.
No items found.