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Ugly Sweater Passport

Objective

Bring joy and merriment back to the 2021 holiday season.

Execution

A buzz-worthy campaign with a tangible output. Ugly Sweater Passports featured custom sweaters that turned a cold, sterile process into a fun, joy-filled holiday moment. We created these sweaters, and gave them out to staff, clients, and the public.

Value

The ability for Ontarians to get to the fun faster while wearing their status with pride.

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