Raise awareness and provoke discussion about the rapidly increasing levels of racism and xenophobia being directed towards the Chinese Canadian community in the early months of the Covid19 pandemic.
Hand sanitizer, re-labeled with STOP THE SPREAD OF RACISM messaging was handed out in high traffic areas, capturing the attention of Torontonians and press alike.
We spread the word. Coverage of the stunt, and the issue behind it, was featured on all major news publications in Canada and many more globally.
