Content

Chinese Canadian National Council

Stop the Spread of Racism

Objective

Raise awareness about provoke discussion about the rapidly increasing levels of racism and xenophobia being directed towards the Chinese Canadian community in light of the coronavirus outbreak.

Execution

Hand sanitizer, re-labeled with a STOP THE SPREAD OF RACISM messaging was handed out in high traffic areas, capturing the attention of Torontonians and press alike.

Value

Coverage of the stunt, and the issue across all major news publications in Canada and around the world.

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