Content

Ontario Lottery and Gaming

OLG Winners

Objective

To make lottery play a valuable proposition for the next generation of OLG players.

Execution

A series of waves of content demonstrating that lottery play is generating real winners all across the province and that winners are using the money to do exciting, important and often selfless things. Plus a sponsorship of Ontario NHL & NBA sports teams to help bring to life the winning feeling.

Value

Higher Brand Love. Higher Brand Relevance. Added 1% in incremental Lottery revenue in one year.

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