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Metro

Dish Flip

Objective

Bring the delicious diversity of local holiday celebrations to life and encourage culinary experimentation.

Execution

Social, In-Store & Digital campaign encouraging holiday meal planners to add some new local flavours to their tables

Value

Campaign is in market.

Awakening From Christmas Culinary Slumber

Metro is the community grocer who proudly celebrates diverse communities. For the holidays we transformed Metro stores by transforming traditional holiday plates. Dish Flip turned the table on the usual holiday same-olds by exploring “untraditional” holiday dishes in their place.

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