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Ontario Power Generation

Connective Content

Objective

OPG does much more than just power generation, but few people know this. This series of videos was created to communicate the multitude of other OPG programs and priorities.

Execution

A series of videos, produced in-house, that showcase the good work OPG is doing in the areas of isotope development, electrification and Indigenous training.

Value

Increase in brand value scores after content series preliminary flights.

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