Activation

Mondelēz

Bicycle Factory

Objective

Create a CSR campaign that drives sales and unites a wide range of confectionary offerings under one promotional window.

Execution

A program that allows consumers to turn their chocolate, candy and gum purchases into virtual bicycle parts in a digital ‘bicycle factory’. The equivilant amount of real bicycles were delivered to students in rural Ghana who often have to walk long distances to attend school.

Value

12 years of record sales and unprecedented consumer and customer loyalty towards the program and the lead brand, Cadbury. 33,0000 bicycles delivered to Ghana Africa.

No items found.
No items found.