Have a NOS Day

What We Did

To expand NOS energy drink’s market beyond the garage and into the street, The Hive created an interactive short film that put our target in the drivers seat and brought to life the benefits of the world’s most high-octane energy drink.

We went to Hollywood and with the help of top tier director Elliot Lester, an amazing cast and a whole squad of professional stunt men, we created an epic short film: Have a NOS Day.

The movie follows the adventures/misadventures of our hero Nick over the course of one very eventful day. But there’s a catch: throughout the day, as Nick is faced with figurative forks in the road, the viewer makes decisions for him: for better or for worse. 

Why We Did It

For years The Hive helped NOS Energy Drink foster and grow its loyal market of gear heads, car nuts and lovers of all things automotive. But once NOS became the go-to energy drink for grease monkeys and motor-heads across the country, it was time for NOS to expand its market. 

And so, to communicate NOS’s benefits of mental alertness and relief from fatigue to consumers beyond the automotive world, we provided them with a visceral online experience of NOS’s day-to-day benefits.

What Happened

The film only launched a couple of weeks ago but already NOS Canada’s Facebook Fans has more than doubled. Check out the movie for yourself and check in with us again soon for more results.