vitamins. hydration. flavour. #boom.

vitaminwater isn’t your typical-shmypical beverage, nor is it your typical-shmypical brand. Tasked with creating fun yet functional messaging for in store and OOH, The Hive pairs bright and bold art direction with cheekily bold copy, standing out on shelf, and beyond.

For Pride Week, we created ‘love more. label less.’ – an activation that stripped it all away in the name of label-free livin’. For basically no budget, the fresh message generated some serious buzz.