UNILEVER

TRESemmé

To gain relevance with savvy millennials, haircare giant TRESEMMÉ needed a stylish makeover on social.

The Hive created a salon without walls - a digital eco-system that allowed fans to connect with real TRESemmé Pros in real time. Tumbler, Instagram, Facebook and YouTube pages braided together, tying into the neat knot (or chignon) that was #PROHAIR.