PRIDE & JOY
Mondelez Canada is the company behind beloved brands like Oreo, Ritz, Cadbury and Dentyne. But the name Mondelez is too new to be recognized. The Hive was challenged to group these very different brands under one banner in order to celebrate Canada at the Sochi Olympics. Enter Pride & Joy. Two loveable animated characters that celebrated Canada’s performance at the Olympics in real time and starred in a unique second screen app experience that allowed regular Canadians to win fun prizes every time a Team Canada athlete won a medal.