THE HIVE'S 2014
Traditionally the theme for Portfolio Night has been annihilation, dissection or some other similarly destructive word that spoke to an evening of know-nothings being schooled at the hands of the industry’s creative know-it-alls.
Sure advertising is a hard gig, but demanding kids to ‘pay their dues’ at any cost is irrelevant given this is a generation that understands the ad world’s changing landscape better than most at the top of the food chain.
With this top of mind, we cast a few of Toronto's well known Creative Directors (including our very own Simon Creet) as ridiculously rotund villains on the lookout for fresh meat. The evening focused on what young talent really means for an industry veraciously hungry for new ideas – they’re what feed the industry.