PLAY A COKE
To get Canadians to quite literally Taste the Feeling, we helped Coca-Cola make summer moments a little more special by giving them each a really great soundtrack.
Over 300 unique, moment-based Spotify playlists were printed on Coca-Cola Classic, Diet Coke, Coke Zero, and McDonald’s fountain cups. By downloading the Play-a-Coke app, the cups could be scanned, and a playlist would be unlocked. Twisting the cup or bottle would change the soundtrack, right within the app. These could then be then saved on Spotify, ready to listen to all summer long.
In addition to the creative concept and app development, we created a few quick social media spots to highlight the exclusive McDonald’s playlists.