PAN AM GAMES

LEGACY

Not only did the PanAm/ParapanAm games bring Ontario 2 weeks of world class athletic competition, they left in their wake 11 world class athletic facilities, a new express train to Pearson airport, a brand new neighborhood built to house the thousands of visiting athletes and countless other programs and investments that represent a rich legacy for the province.

To bring to life the importance of this legacy for all of Ontario The Hive developed a campaign that showed what happens the moment the athletes finish their games.