ONTARIO LOTTERY & GAMING
ALL FOR HERE
Before OLG there was Wintario. It was Ontario’s first provincial lottery, created to raise funds for important sports and cultural projects in communities across the province. Forty years later, Wintario is long gone and OLG is all grown up, offering countless ways to play through lottery, casino and horse racing. It raises billions of dollars each year and invests that money back into the things that make Ontario communities better. But few people are award of these investments. The story simply wasn’t being told. Until now.
We created a new OLG positioning to remind Ontario that 100% of proceeds are invested back into the province. From hospitals to libraries to the PanAm games. ALL FOR HERE shines a light on the countless communities and lives that are touched by OLG funding, showing that it’s about so much more than just a sense of place. It’s about the experiences and emotions that connect us all.