JACK DANIEL'S

LIVE AT THE LANDMARK

The Hive took Jack Daniel’s, the great American whiskey from a great American landmark, on tour. And we brought the music with it.

Jack Daniel’s Live at the Landmark was a series of legendary performances held at legendary American landmarks - venues as iconic as the brand itself.

The lineup included METRIC, St. Lucia, The Joy Formidable and Capital Cities rocking The Statue of Liberty, The Playboy Mansion, The Gateway Arch and Grand Central Station, amongst others. It all wrapped with an unforgettable evening at The Jack Daniel Distillery in Lynchburg Tennessee.

More than just a concert series, this was history in the making.