JACK DANIEL'S

FESTIVAL TOUR

Jack Trailer

The Hive took Jack Daniel’s on a tour across Canadian summer festivals to tell the brand’s stories and invite people in to make some stories of their own.  A custom built trailer that transformed into a working bar, was surrounded by fun, brand inspired, experiences. From FVDED to the Osheaga, if the line ups are any indication, the tour was one of this summer’s biggest festival success stories.

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