Jack Daniel's


Lately, there’s been a lot of buzz about honeybees, and for good reason. Jack’s small but mighty helpers are in crisis. The honeybee population has been in steady, staggering decline for the better part of the last decade. And if the bees vanish, so too will over one-third of the world’s food supply. Not to mention, Jack Daniel’s Tennessee Honey.

To this end, The Hive created ‘This One’s for the Bees’ - a deliciously unexpected spin on charity.

In-Bar Activations took a shot at the honeybee crisis by offering patrons shots of Tennessee Honey – for each one, the brand donated to the cause. 

The platform is just one piece of some deliciously sweet work executed for the brand including print, OOH and digital initiatives.