They are one of the most storied franchises in the CFL. They have enjoyed dynasties on the fields and dedication in the stands for generations. But with the largest stadium in Canada to fill and a new generation choosing screens over seats, the Edmonton Eskimos reached out for a little marketing help. #OneEmpire is a campaign designed to remind Edmonton that they are all in this together. And when the team, the organization, the fans and the city stand as one, nothing can stand in their way. As of mid-season the campaign had generated a 9% increase in ticket sales, over 11,000 #oneempire mentions and a 7-0 start to the season.