For over forty years, Country Harvest has been Canada’s leader in the whole grain breads category, and yet it has never spoken. Tasked with creating the brand’s first campaign in nearly four decades, The Hive oversaw and conceptualized every step – from positioning through to execution.

Working with Topix and Apollo, we crafted warm and nostalgic spots inviting Canadians to “Bring Home the Harvest,” beautifully showcasing the bread’s hero ingredients while introducing Country Harvest’s newest offering, Apple Bread. In season while apples are.