To introduce the first major Canadian whiskey in over a decade, Collingwood, The Hive created national print and OOH celebrating everything that set it apart - the fact that it’s handcrafted in Collingwood Ontario, using local ingredients and mellowed in toasted Canadian Maplewood.

Full-scale maps of the region became our canvas. Iconography was stamped onto each one using hand-cut Maplewood blocks. The symbols conveyed that a whiskey this incredibly smooth should be enjoyed in its natural state - straight up, on the rocks, or with water.