Cadbury Minis are Cadbury favourites, 'minified'. To launch the bite-sized bars, we drew a parallel between the new format and real-life by 'minifying' a range of millennial relevant, big life moments - like losing your virginity or landing a 9 - 5.

Working with BENT Image Lab in Portland, we constructed miniature scenes and characters to tell our stories, humourously capturing the crux of hyped-up experiences in 15 second TV, pre-roll and cinema.