Meet A Bee: Jenna Seaboyer

You can learn a lot about a person by what’s lying around on their desk. So that’s exactly how we’re going to introduce you to our amazing lineup of Hivers.

First up, hailing from the town of Tweed, Ontario - Jenna Seaboyer, Account Supervisor extraordinaire. 

From in-store banners to national integrated campaigns, Jenna bowls a strike every time. Her projects run as smooth as her fiancé’s New Zealand accent when he calls her “Jean”.

But that’s not to say she’s all work and no play. A bundle of positive energy, she never shows up or leaves without a smile on her face. 

As you can clearly see by the Matt Foley bobble head, bag of Goldfish, and one of her many undeveloped disposable cameras, she has a bold sense of humour and a keen appreciation for the classics. Maybe one day you’ll get to work with her and bee as lucky as we are.

Freshly Baked: Orgy Anyone?

When the opportunity presents itself for an orgy, you take it. And you like it.

Recently, the entire Hive Creative Department gathered 'round to have some good ol', not-so-clean fun with an especially sexy assignment - generating movie posters and promotional ideas for Jeremy LaLonde's newest comedy: "How to Plan an Orgy in a Small Town"

Several concepts were presented to the director and his team, but it was this gem of an (ahem) valley that came out on top. The poster will be making its debut at the Whistler Film Festival later this month. Meanwhile, we continue to play with ways to get eyes on alllll the film's action.

Thanks for the opportunity "Orgy" Team!

... And please excuse our search history IT!

Real Planning Talk with Michelle



On the surface our world is changing rapidly: technology, globalization, the rise in power of the individual etc. etc.

Beneath the surface, the value systems that knit together the fabric of our culture change little and slowly. People are motivated by their values; Values are an end-state. How people pursue their values depends on who they are, the decision they’re making and what’s going on in the world around them. The Hive recently worked with research partner, Hotspex and conducted a proprietary study providing a robust segmentation of North American adults aged 16-65 based on their values and their membership in one of four cohorts:

Younger Millennials (born after 1990)

Older Millennials born between 1981 and 1990

Gen Xers born between 1965 and 1980

Boomers born between 1947-1964

The study gave us a rich understanding of  consumers but we were also able to identify large patterns were rooted in values, but pointed to larger cultural forces that are shaping the zeitgeist.  From this we are able to understand both the what and the why and it’s helped provide a solid foundation to our planning strategies – giving us the comfort that our insights are not merely opinions or observations.

The Hive's Buzzy New Hires

On the heels of earning a handful of new business, Toronto-based The Hive has hired six new creatives.

Joining the shop is art director Christian Buer, who spent just over a year at Saatchi & Saatchi and at Rethink prior to that. Joining him will be the creative team of copywriter Robert Cappuccitti and art director Meagan Eveleigh, coming over from Toronto-based agency Unitas. Cappuccitti had been with Unitas for two and a half years. Eveleigh joined in August, after a year as junior art director at JWT.

Writer Michael Potash also joins The Hive after three years as a copywriter at Cossette. Rounding out the new hires is the junior creative team of art director Anna Cumyn and copywriter James McGuire.

Simon Creet, CCO at The Hive, says the new hires were necessary after a number of new business wins. In addition to new brand assignments from Weston Bakeries and Labatt, the agency won the digital and social work for Unilever’s Tresemme hair care brand last year. The Hive also won new work from OLG, having previously worked on campaigns for Pro Line, this time on the corporate side as part of its sponsorship of the Pan Am Games, and a yet-to-be-disclosed assignment from the Government of Ontario. Work for both the OLG and Government of Ontario will debut within a few months, according to Creet.

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