Stories Deeper than Skin


What’s one thing Jack Daniel’s and the NBA have in common? Something that feels right for each brand and interesting to consumers? Tattoos. Tattoos with stories. Stories that inspire, based off principles celebrated by Jack Daniel’s and the NBA. Hard work, perseverance, independence, dedication. These qualities go into distilling every drop of Jack Daniel’s.

Whiskey & Ink popped up in a hip Toronto art gallery for one night. We invited fans to explore the inspirational stories behind the tattoos of amateur basketball players and NBA alumni Mo Williams. It was a night to promote this unique partnership unfamiliar to Canadian consumers, and celebrate things important to them while leveraging our connection point. Whiskey, ink, and stories. What more could you want on a rainy Tuesday night?