The Hive named AOR for Asahi Canada’s key brands

Peroni bottle on ice

From Strategy Online

By Harmeet Singh

Toronto-based agency The Hive has been named national agency of record for Asahi Canada, including key beer brands Peroni and Grolsch it acquired from Anheuser-Busch InBev last year.

The Hive won the business following a competitive review in the last quarter of 2016, involving “about six” agencies, according to Grant Caton, Asahi Canada’s general manager. Vancouver’s Me&Lewis previously handled work for Italian lager Peroni and 402-year-old Dutch brand Grolsch, until the sale of some of the SABMiller portfolio through its acquisition by AB InBev last year made the change in agency necessary.

Read the rest at http://strategyonline.ca/2017/01/17/the-hive-wins-peroni-grolsch/