Happy 150th Jack! America’s first registered distillery turns 150 this year and in celebration, Jack Daniel’s is launching a global barrel scavenger hunt across 50 countries in just 90 days. As a Canadian agency partner, The Hive is helping Canadians join in the hunt.
Ten authentic Jack Daniel’s barrels will be hidden across the country, starting in Halifax on July 5th and finishing in Vancouver on September 15th. Clues to the secret location of these barrels will be released on Jack Daniel’s global Facebook page on the day of the city’s hunt.
The 10 lucky Canadians who find the barrels will take the barrel and its contents home. This includes a trip to the infamous distillery in Lynchburg, Tennessee with winners from countries all over the world for the ultimate anniversary party.
After scouring the city, our first Canadian winners have found a winning barrel in Halifax!
For more information on the Jack Daniel's Barrel Hunt: http://www.jackdanielsbarrelhunt.com/