The Hive Gives Coke a Soundtrack

Coca-Cola has been a part of some of the most memorable parts of Canadian lives for over 100 years. It’s been in our hands for the little moments, the big moments, and some of those moments we’ll never ever forget. This year The Hive worked with Coca-Cola Canada to make these moments just a little more special by giving them all a really great soundtrack. From May to August, Canada won’t just be drinking their Coke they’ll be playing them, quite literally actually.

Over 300 unique, moment-based, Spotify playlist names have been printed on bottles of Coca-Cola Classic, Diet Coke, Coke Zero, and McDonald’s fountain cups that you’ll find all across Canada. All you need to do is download the playacoke app to your Apple or Android device, point it at your bottle or cup, and press play to unlock its 20 song Spotify playlist. You can then twist your Coke product to change the track and save the playlists to your Spotify account to listen all summer long.

You really have to see it to believe it. Go grab a bottle, download the app and press play.

Read more about Play a Coke: http://strategyonline.ca/2016/05/03/coca-cola-shares-musical-moments/