This December, we're helping the Toronto Humane Society find forever homes for 25 pups. Check out the buzz that the #HolidayHounds have received so far:
From Strategy Online
By Jennifer Horn
We’ve never really liked window shopping. Who would? You don’t get to make a purchase, because, well, then it wouldn’t be window shopping. It’s for looking, not spending.
Well, The Hive wants to see if it can get people to take the next step with it’s own neat take on window shopping this holiday season. But instead of getting you to buy something, the agency wants you to adopt what you see in one of the windows of its Toronto office.
It’s created what we imagine is the first puppy advent calendar. Every day the shop reveals a new “Holiday Hound” that’s actually up for adoption at the Toronto Humane Society. “The Hive has always been a dog friendly environment. On any given day there’s three to six pups puttering around the place,” says CCO Simon Creet of the shop’s reasons for wanting to create a dog-vent calendar. It’s also giving a donation to the Humane Society on behalf of the agency, as well as encouraging pedestrians on the street to donate to the organization by text and further promoting the cause with colourful GIFs on Instagram.
Read the full article at Strategy Online.
From the Toronto Humane Society
The Hive advertising agency has transformed their office windows to a dog themed advent calendar this holiday season. Each day in December a new Toronto Humane Society dog will be unveiled under the window numbers as we countdown to Christmas. . If you’re downtown, stop by and see the windows at 544 King Street West. The Hive has given their time and creative energy to help find dogs homes, and raise awareness about the Toronto Humane Society (dog portraits by Off Leash Studio) – Thank You!
See more on the Toronto Humane Society's facebook page.