What if your small chocolate, candy and gum purchases in Canada could make a big difference to those who need it most? That simple question is the premise behind the Cadbury Bicycle Factory, an multi-year win/win program that has driven huge confectionary sales for Mondelez while also building and delivering almost 30,000 specially designed bicycles for students in rural Africa.
Why bicycles? In Canada, bikes represent joy in the form of fun, fitness and fresh air, but in Africa a bicycle is a powerful tool that can turn a 2 hour daily walk to school into a joyful 30 minute ride, allowing students to arrive on time and with energy to learn.
Over the years program has been supported by traditional awareness campaigns, a one hour documentary, partnerships with We Day and the development of an innovative generator that turns the daily rides of students living without electricity into stored power to use for studying at night
During the promotion, every Cadbury purchase can be turned into a bicycle part at our virtual bike factory.
100 parts = 1 bicycle. 30,000 bicycles = 1 sweet success story.